Industry Focus
Software for Dallas Home Services.
For HVAC, plumbing, roofing, electrical, lawn, pest, and cleaning operations serving DFW.
The Situation
Your operation runs on six tools that do not talk to each other — a scheduling app, a field-tech mobile app, a spreadsheet for dispatch, a CRM the owner bought and nobody uses, a quote PDF template, and an invoicing tool. Lead-to-cash takes six touchpoints across three humans. Customers wait on hold. Techs drive in the wrong direction. Jobs get double-booked during DFW surge weeks (hailstorms, heat waves, pipe freezes).
The Problems
What's costing you this year.
- No single source of truth for the job — estimate, schedule, tech assignment, status, invoice all live in different places
- AI lead routing is a feature-flag in every big SaaS and absent in every local operation
- Hail-surge weeks generate 10× normal lead volume and collapse manual dispatch
- Google Business Profile + local SEO sits unoptimized for weeks after a new service area opens
- Call tracking is installed but not piped into any attribution model the owner can read
The Implications
What it costs if you do not fix it.
- Every dropped inbound call is a $300–$2,000 lost job ticket — compounding across dozens per week during surge
- Route-drift costs an average technician 6–12 unbilled hours per week — $15K–$30K/year per tech
- Low GBP rank captures under 1% of local-pack clicks while the top three capture 60%+
What Routiine Ships
The signature engagement.
A Routiine Home Services engagement ships a unified operations platform: AI-powered lead routing, dispatch optimization, technician mobile app, customer SMS flow, local-SEO site architecture, and Google Business Profile automation. One team owns the build and the marketing around it.
Example systems
- Custom SaaS dispatch platform ($40K+)
- Mobile-first marketing site with Local SEO ($5K–$15K)
- AI lead router retrofit into existing CRM ($5K–$25K)
- Fractional CTO for home-services SaaS founders ($5K–$8K/mo)
Each engagement runs the full FORGE methodology — seven specialist agents and ten mandatory quality gates. Ship-or-Pay guarantee on every contract. See /forge for the published methodology.
Start a Conversation
Tell us about your home services operation.
The first five engagements pay a founding rate. Book a free one-hour FORGE Audit and leave with a written one-page assessment.
Book a Discovery Call