Industry Focus
Software for Dallas Ecommerce Operators.
For $1M–$50M ecommerce brands — DTC, B2B, subscription, and hybrid — selling from or into the DFW market.
The Situation
Your store runs on Shopify or Magento. It converts fine. Paid acquisition is climbing year over year. Your email revenue flatlined when privacy changes broke attribution. You are paying three vendors — an ad agency, a Klaviyo agency, a CRO agency — who each send a monthly report that does not connect to any of the others.
The Problems
What's costing you this year.
- Attribution is broken — post-iOS 17 and post-cookie, most agencies quietly stopped reporting true cost-per-new-customer
- Repeat-purchase rates are flat because there is no system layer personalizing the post-purchase journey
- Subscription and LTV modeling is rudimentary — gross numbers, no cohort depth
- Inventory, ops, and marketing dashboards are three separate systems that nobody sees together
The Implications
What it costs if you do not fix it.
- Brands without server-side attribution are overpaying paid channels by 15–40% on true CAC
- Flat repeat-purchase rates compound into double-digit LTV decline across 24 months
- Subscription churn at 8% monthly versus 4% monthly is the difference between 2-year LTV of $200 and $400 — existential math
What Routiine Ships
The signature engagement.
A Routiine Ecommerce engagement ships server-side attribution, a cohort-aware LTV layer, personalized post-purchase automation, and unified inventory-plus-marketing dashboards — alongside whatever theme work or performance tuning the storefront needs.
Example systems
- Server-side attribution + warehouse build ($25K+)
- Custom post-purchase and lifecycle automation ($15K+)
- Paid media management with ML reallocation ($5K+/mo)
- Full integrated growth-ops retainer ($8K+/mo)
Each engagement runs the full FORGE methodology — seven specialist agents and ten mandatory quality gates. Ship-or-Pay guarantee on every contract. See /forge for the published methodology.
Start a Conversation
Tell us about your ecommerce operation.
The first five engagements pay a founding rate. Book a free one-hour FORGE Audit and leave with a written one-page assessment.
Book a Discovery Call