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Capabilities

Seven pillars. One integrated team.

This is the complete capability index — the services Routiine LLC delivers across software, brand, search, paid media, content, growth operations, and data. Every engagement is fixed-scope, methodology-published, and ship-or-pay guaranteed.

PILLAR 01

Software & Product

The systems you own. Built once, shipped right, upgraded forever.

Custom SaaS, mobile apps, web applications, AI integrations, product design. Every engagement runs the full FORGE pipeline — seven specialist agents, ten mandatory quality gates, ownership transferred on day one.

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Included capabilities

  • Custom SaaS Development
  • Web Development
  • Mobile App Development (iOS + Android via Expo)
  • Product Design
  • UX Design
  • Web Design
  • WordPress Design
  • Website Maintenance
  • AI Operations Integration
  • Project Recovery
  • Fractional CTO

PILLAR 02

Brand & Creative

The identity buyers recognize before they read the first word.

Brand strategy, identity systems, voice development, storytelling, copy, and the visual vocabulary — typography, color, motion — that makes a company impossible to confuse with a competitor.

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Included capabilities

  • Brand Strategy
  • Branding
  • Logo Design
  • Digital Design
  • Graphic Design
  • Copywriting
  • Storytelling
  • Video Production
  • Online Reputation Management

PILLAR 03

Search & Discoverability

Rank where buyers look — Google, ChatGPT, Perplexity, and the App Store.

Technical SEO for speed and index quality. Local SEO for DFW and the 17-city metroplex. LLM Optimization and AI Search Optimization (GEO/AEO) so your brand is the one AI agents cite. App Store Optimization for mobile visibility.

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Included capabilities

  • SEO
  • Technical SEO
  • Local SEO
  • International SEO
  • Mobile SEO
  • Shopify SEO
  • WordPress SEO
  • YouTube SEO
  • SEO Consulting
  • Search Engine Marketing (SEM)
  • AI Search Optimization (GEO / AEO)
  • LLM Optimization
  • Link Building
  • Backlink Management
  • App Store Optimization (ASO)

PILLAR 04

Paid Media

ML-informed bidding. Hourly reallocation. Not set-and-forget campaigns.

PPC on Google, Meta, and LinkedIn. Programmatic display and native. Retargeting and remarketing loops that convert warm audiences at premium ROAS. Video and connected-TV where buyers actually watch.

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Included capabilities

  • Advertising
  • PPC (Pay-Per-Click)
  • Display Ads
  • Native Advertising
  • Programmatic Advertising
  • Retargeting & Remarketing
  • Facebook Advertising
  • Instagram Marketing
  • Twitter Marketing
  • Video Marketing

PILLAR 05

Content & Social

Every asset compounds into search authority and sales pipeline.

Content strategy that ties to shipped work. Social media that feeds outbound. Community systems that convert readers into pipeline. Influencer programs designed for measured, durable reach — not vanity.

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Included capabilities

  • Content Marketing
  • Content Strategy
  • Content Creation
  • Content Syndication
  • Social Media Marketing
  • Social Media Monitoring
  • Community Management
  • Influencer Marketing

PILLAR 06

Growth Operations

The systems that make demand predictable — and repeatable.

Marketing automation, email lifecycle, lead gen pipelines, inbound and outbound motions, PR that builds durable authority, and market research that informs every other decision.

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Included capabilities

  • Marketing Advice
  • Marketing Automation
  • Email Marketing
  • Lead Generation
  • Inbound Marketing
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Market Research

PILLAR 07

Data

The instrumentation that tells you what is actually working.

Analytics architecture across PostHog, GA4, and warehouse (ClickHouse / BigQuery). Attribution models that survive iOS 17+ and GDPR. Data visualization for exec dashboards and customer-facing product metrics.

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Included capabilities

  • Data Analytics
  • Data Visualization

How We Engage

Pillars combine. Scope is fixed.

No engagement is a single pillar in isolation. A Custom SaaS build (Software) lands with Brand and Search pillars woven in so the system ships with the identity and discoverability already configured. A marketing retainer (Paid Media + Content + Growth Ops) sits on a Data pillar so every dollar is attributed to an outcome.

Every engagement starts with a Sprint Scope — a 10-business-day paid scoping engagement that locks the architecture, timeline, and price before any build work begins. Sprint Scope fees credit against the build engagement if the project moves forward inside 30 days.

All seven pillars run under the same FORGE methodology. Seven specialist agents. Ten quality gates. Published standards. Ship-or-pay guarantee. The methodology is the product — the pillars are what it produces.

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Tell us what you're building.

The first five engagements pay a founding rate. If we are a fit, a scoping document lands inside five business days.

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